SIMPLY BLONDE

A complete high-performing system for all your blonding & bonding goals.

New Formula!

BEYOND BOND LIGHTENER

For ultimate lift with DualBond Complex, NOW with faster processing time

New Formula!

CLAY LIGHTENER

For open air techniques, NOW with DualBond Complex

New Look!

ULTRA LIFTS

3 shades for up to 4 levels of lift & tone in one easy process

New!

BASE BREAKERS

Extra Cool & Cool for up to 1 level of lift in 5 minutes
NO MORE DEDICATED DEVELOPERS

NO MORE DEDICATED DEVELOPERS

Simply Blonde lighteners now formulated to use with Kenra Color 10V-40V developers

DUALBOND COMPLEX

DUALBOND COMPLEX

DualBond Technology for inner + outer bonding to protect, repair, and condition hair during and post lightening service for healthy looking hair.

COMING SOON!

Blue Powder Lightener - Same Formula, new packaging
For everyday blonding and lightening


No Ammonia Lightener - New Formula, now with DualBond Complex
For sensitive clients and curly hair

Education Videos

Platinum Card Blonding Technique

101: Pre-lightening Hair for Any Vivid or Creative Color | Platinum Card Technique | Kenra Color

Bold Pink and Purple Creative Tri Color Melt | Hair Color Transformation | Kenra Professional