Each act of kindness & love, large or small, makes a difference. Let's celebrate those who make an impact in their communities.

'Be A Hero Today' is about celebrating our frontline workers and supporting heroes who make a difference in their communities. Now, more than ever, we have a responsibility to help and give back to those in need. As a brand with a platform, we want to encourage the message that any act of kindness, large or small, can make a difference in someone's life. This campaign is unique for Kenra Professional because it is the first time we are featuring everyday women on our in-store visuals, rather than professional models. We want to honor these frontline medical workers by highlighting them as heroes and giving them the recognition they deserve.


Rencontrez Grace

Grace is a Respiratory Therapist in the COVID unit & ICU in Garden Grove, CA, treating patients day in & day out.

Rencontrez Tyla

Tyla is a nurse at The Children’s Hospital in LA, as well a yearly surgical nurse volunteer in Haiti to children in need.


Visionner pour entendre l'histoire de Grace et Tyla et savoir comment recréer leur look.

With every Smoothing Spray or Pearl Detangler you purchase, Kenra Professional will donate $1* to the American Nurses Foundation.
*Kenra Professional will donate $1 from each Smoothing Spray or Pearl Detangler purchase in the month of April up to $25,000