Breaking Gender Barriers in Haircare: Why Products Shouldn't be Defined by Gender
By: Kenra Professional
When it comes to beauty, grooming, and self-care, haircare is a vital component! No matter who you are, the fact is that we all want to look and feel good about ourselves. You might recall that in years past, haircare products were (and still are) sometimes marketed according to gender stereotypes, catering to traditional masculine or feminine aesthetics in terms of packaging, copy, and advertising. However, Kenra Professional leaves the deciding to you on what product will work best for your hair, regardless of who you are.
The Haircare Marketing of Yesteryear is [Rightly] Phasing Out
The idea of gender ideology being tied to haircare products is an outdated approach, with more and more haircare brands embracing the idea that hair products, in fact, should not be marketed towards a specific group of people based on gender identity. Kenra Professional prides itself on having a reputation for creating high-quality products that cater to everyone's haircare needs. Kenra's approach to haircare is simple yet effective products for cleansing, conditioning, and styling. Our brand has always marketed its products based on hair length, type, and texture rather than other identifiers not related to the person’s hair.
This approach acknowledges that everyone's hair is different, and it's important to use haircare products that cater to your individual needs rather than stereotypes. For example, someone with short, fine hair may require different products to achieve a certain look than someone with long, thick hair—regardless of their gender or identity.
Men’s Haircare Products Are Simply A Construct
The idea that men need products marketed toward them is simply a construct that limits the ability of you, the consumer, to rely on marketing jargon versus actual performance. We’ve all seen that men can be discouraged from using “feminine" haircare products—shampoos and conditioners with floral scents or packaging—for fear of being perceived as less masculine. Brands that cater to men are often selling two-in-one shampoo and conditioner formulas—or worse, three-in-ones, which also include body wash. Everyone can benefit from using a separate shampoo and conditioner, no matter how they identify. At the end of the day, the approach that haircare is gendered is misguided, as haircare is a universal concern that transcends gender norms.
Products For All
At Kenra Professional, we believe the notion that certain haircare products are exclusively for women or men actually reinforces gender stereotypes—and can be harmful to individuals who do not fit within traditional gender roles. For example, non-binary individuals may feel excluded from traditional haircare marketing that is geared toward binary gender categories. By marketing products based on hair type and texture, Kenra acknowledges the diverse needs of all hair types and textures. Period.
It’s About Product Performance
Kenra’s approach to haircare is not only inclusive, but it also emphasizes the importance of product performance over marketing jargon and gimmicks. Our formulations boast high-quality ingredients and are designed to provide optimal results for all hair types. You can trust the products will deliver on their promise of excellence without worrying about how they’re marketed.
In short? By breaking down gender barriers in haircare, we can create a more inclusive and diverse beauty industry that caters to the needs of all consumers. Let's ditch the gender stereotypes! Here’s to embracing a more inclusive approach to haircare that celebrates the beauty of all of us as individuals.