Each act of kindness & love, large or small, makes a difference. Let's celebrate those who make an impact in their communities.

'Be A Hero Today' is about celebrating our frontline workers and supporting heroes who make a difference in their communities. Now, more than ever, we have a responsibility to help and give back to those in need. As a brand with a platform, we want to encourage the message that any act of kindness, large or small, can make a difference in someone's life. This campaign is unique for Kenra Professional because it is the first time we are featuring everyday women on our in-store visuals, rather than professional models. We want to honor these frontline medical workers by highlighting them as heroes and giving them the recognition they deserve.